Do You Even Need a Website?

0:43 A brand new name: The Wild West of What The F***

All right, we are back for another week of a brand new name, guys. We got a brand new name for you. After last week, we decided this show is so much more than me just interviewing Sammy on Launch Your Light.

So I will now not say that ever again, because this project is its own beast. It deserves its own name and its own song and its own website and everything else. So would you like to say the name? We are officially the New Frontiers in

Wild West of what the f***. Yes, it's absolutely great. I hope everybody enjoys the theme music. And actually, now that I think about it, I will add a download button for just the theme for the song so people can have a

full version of it, because it's a club banger. I wouldn't be surprised if we didn't start hearing the samples of it in some club music here shortly. So already just in one week, this has exploded into its own living breathing

thing. And you and I, even though we have very full plates and so many other things to do, I was giggling with you this morning. I'm like, I am so busy, but I can't wait to record this. This is the most fun I have all week right

here. Hands down. Again, we have lots to do. We have long to -do list, but I kept messaging you all week. Like, oh my god, we got to talk about

this. Oh my god, we got to talk about this. We got to bring up this. So this project is just going to take on a life of its own. What do we decide? Maybe like the first 10 episodes is the first season. Something like that?

Yeah. Yeah. 10 episodes of, what the f***? What the f***? Let's go. And I was out today at a networking event. And here comes AI. The conversation turns to AI, because so many people just don't know how to talk about it.

They don't even know what they're talking about, but they're curious. People are curious. And I started just, I just started ripping it. And they're like, oh my god, what are you talking about? What is this?

Who's this girl? And I told them the name of the show, and everyone burst out laughing. Because it just, this is where we just came up with this name, because it fell out of my mouth before we got the report.

It just fell out of my mouth, because it is the Wild West. 1,000%.

3:18 Why AI really is the Wild West

Where we are at with AI is, in fact, the Wild West. And it continues to prove that every single day. But whether it's what we're seeing on the news or the way different people are talking about it, I see a lot of just fear mongering and

trying to paint AI in a bad light, where I think you and I are doing a much better job of taking it with a little grain of salt and a little lighter and exploring what could be, how we're using it, how people should be

looking at it and using it and understand both sides. Like, yeah, it's gonna be scary for a lot of people. It's new technology. But like we discussed last week and we'll continue to discuss anything new and a

little bit scary is probably revolutionary and gonna change the way we fundamentally live. Live, yeah, absolutely.

4:17 Where to find us (and name the robot)

So for a little bit of housekeeping, guys, you can now find this, these episodes on Spotify, on Apple, where else? Those two big ones, YouTube, we have a YouTube channel. We have a YouTube

channel. All of them will live on our website, wildwestwtf .com where you can check out our awesome mascot. We haven't named him yet. Maybe we should throw that to the audience to throw out some names for our new robot

buddy. Yes, who has a cowboy hat and a hankerchief on. Yes, he's got some Iron Man vibes to him, but he's pretty sick. Iron Man vibes with the futuristic city, but like tumbleweeds, really not vibes. This is definitely the 15%, we are all

annihilated and the robots have won. They're just living out there, they're lonesome. Living out there mostly. Oh my God. And then you can also sign up on the website too for email drops of when new episodes drop and upcoming news and

things of that nature and learn a little bit more about the two of us. So another cool part to this is because this is so brand new and him and I are putting energy into it, we haven't even shared it yet. Like we haven't even shared

it with our audiences yet, but that's coming. But it's already gaining traction. We're already getting emails from people who audit podcasts and stuff, trying to pitch us stuff. It's already getting

traction. So what we wanna showcase to you guys too is the speed at which you can get an idea up and running nowadays.

5:54 A whole show launched in 24 hours

Absolutely, that's probably the most incredible, incredible thing that the two of us have built together. So again, it was this time last week, shot an hour and then literally by the next morning I was able to take our Zoom

video conference, give it to Claude, have it cut a completely branded episode, names, markers, captions, the whole nine intro music that we made up our fun song using Suno, another AI music app.

And then built a website, bought a domain, launched all of that and then was able to create an Instagram account, a Facebook page, a Instagram, Facebook, YouTube channel. I didn't even know we had those.

Yeah, yeah. Did you have an Instagram page? I did all that, yeah, yeah. We did all of that together with our best friend Claude. Yeah, we did all that and was able to launch and submit our first episode on

Spotify and Apple. And then through Apple, it like spreads and distributes to like four or five other platforms. Yeah, it's absolutely unbelievable. It's really cool. And we did that in 24 hours.

24 hours, like that, I was just gonna say like, I've been in the business coaching world for like over a decade, unofficially two decades, right? The amount of time that all would have taken someone, we're talking months.

Sure, or a very large team of people. Very large team of people. Even still weeks possibly, probably. Yeah, and this is the speed we're at. Now, I will say, you and I are ready to go with this. We're just like, yep, let's go.

You and I have been in these industries. We're not scared, we're not scared of visibility. We're not scared of putting our voice on the line, our name on the line, we're not scared to talk about these topics. Which is still, it's up in the

air. There's still a lot of negative. Super controversial, super controversial, no question. So I understand how maybe those steps help people prepare and get ready to be able to get their stuff out, but we're ready to f***ing go.

And I know a bunch of our listeners and our viewers are ready to go with projects and they wanna be seen. So we're gonna always give you some of the behind the scenes every week we show up

8:11 This week: websites, and staying human

about how this is going. Okay, so let's go into today's themes. We're gonna talk websites. We're gonna talk, does a website even matter anymore, right? Yep.

We're gonna talk themes like what I've been working through this week, this month, whatever, is where do I wanna stay human in my business and where do I want support from all of this amazing technology?

What was the other, do we have another big major theme in there? Those are the big ones. That's really, we're really gonna deep dive into what websites mean now that we can build them in 24 hours and have a

fully blown branded business up and running as quickly as we can now with the support and power of AI, SI, super intelligence. And then, like you said, kind of get into some stuff that we talked about last week,

but again, this continuing theme, this thread throughout all of our episodes regarding what to keep human and what to delegate to AI and where it makes sense the most. Because it's kind of a gray area.

It's something we're gonna deep dive into. And there's some things that AI is really great at and there's some things that at the end of the day as business owners and authority figures, we wanna keep human and our natural human touch too.

Yeah, I think another natural theme that will emerge as we discuss this are the trends, like the human algorithm trends, like how fast at which these things are going and what's coming out. But even more so like, let's just hop into

the website version. Like what you needed a website back for in 2000, like in the year 2000. That was a long time ago. Long time ago. Quarter century ago, over a quarter century ago.

Right, yeah. Crazy. Very different from 2010, 2020 to 2026, right? Look how fire behaviors changed, human behaviors, internet, online behaviors changed. So I think we'll have this like thread that also follows through

like tracking where people are at and where this could go. All right, so let's dive in talking about websites. This idea of like, do I even need a website? Like, do I need a sales page?

Do I need these things? Now you're a web designer. Yeah. Right? Well, it used to be.

10:41 Do you even need a website in 2026?

Yeah, I used to call myself a web designer. I'm not really sure what I call myself anymore, but having that foundation, that background has certainly expedited my ability to leverage Claude as my go -to source of AI

and coding. So yeah, I build a lot of websites very quickly with the foundation of a traditional website designer background and the websites evolved. And I think that's the way we develop

them, the reasons we need them for the longest time. And I think historically, they were kind of just fun, neat things initially when the internet first came out, the dancing baby and a lot of just like silly memes. It was a quick way for

us to share funny things on the internet. And then quickly, it became the phone book of businesses and a directory and then search followed. And now today, I just believe that websites absolutely still have a place in business.

How deep they go might be a bit different these days or how many pages they need, or again, how deep you're really making them. But they're absolutely muted. They're the calling card, they're a business card at the very least, even if

it's a single page that makes you look

12:14 Websites are living organisms

legit. I think where businesses have gotten lost or confused is they'll bring up the question with me. Well, I've already, I made a website three years ago. I made a site five years ago. Why do I? And the problem is is they set

it and forget it. At the end of the day, the reality is websites are living in breathing organisms. And if you don't take care of them, they die. Yeah. Simple as that. Yeah. Can I interject here too, because

it's the same thing with sales pages and funnels. There's this idea and trend in marketing where it's set it and forget it. And a lot of myself and my teachers and coaches that I pay money for, they're like, this is complete bulls***.

Ask anyone who's making money, selling something online with a funnel. You are tweaking in there every week. You and your team are looking at the data. You're looking at what the percentage is and the clicks and the click -through and

the, there's so many metrics that you look at and you're going to take that and make it work around that. There's, it's like a pipe dream to set it and forget it. And I love that you're saying that four websites do.

It's a living, breathing thing. It's a living, breathing organism that you have to have, if not yourself, somebody take care of, no different than paying a gardener to come take care of your lawn or, you know, any pool boy to come skim

your pool. If you don't take care of it, it becomes a nasty, nasty eyesore. And the same goes with your website. If you're not taking care of it yourself, you need to hire somebody to take care of

13:46 The $500 AI website hustle

it for you. Doesn't Gary Vee talk about this too, where he's like, absolutely some of these like young kids are just having AI reach out to all of these businesses with old a** websites and saying, hey, I'll redo

this for you for 500 bucks instead of 3000, instead of 6,500 bucks. And guess what, then they're having AI do the whole thing. So they're just making the deal and making it happen. And some people are calling that cheating.

I'm like, that's not f***ing cheating. That's a business, that's a marketing plan. That's a business plan. For sure. And for young kids and people coming up, you know, it's a great fun little business model.

And, you know, I could turn out $500 websites all day too. But the reality is that a $500 website is again, a quick band -aid to bring you quickly into the modern age, but not necessarily or not likely going through

the lengths and depths necessary to set the website up as well as it could be for native search engine optimization, as well as answer engine optimization, ADO for ChatGPT and Perplexity and Claude and doing the things necessary on the backend

on the coding side to really dial in the website, in the code to truly be effective in today's search and online. So let's go deeper into that. So this depth that you're talking about

and how it's a living breathing thing. Really, it's because it's connected. It can be connected to so many things, right? It can be communicating on your behalf, working on your behalf, right? Yeah. Go deeper into the depth of how you

can help, how you help your clients set up these systems that are operating and working for them all week.

15:33 Your website is a front desk

Yeah, absolutely. So again, one way to look at your website is as a front desk, as a personal admin. If it's set up properly and with the right tools, your website is now capturing leads with the assistance of AI potentially

following up, answering general questions and leads. We can go so far as to having a chatbot on the actual website itself that you feed all the answers to. So again, working with a business owner or

working with your AI to explain your business through some sort of interview process so that it knows any and everything about you so that when a customer does come to the site, you're answering the questions that they're

looking for the answers. And that's the ultimate goal with any website anymore is to answer the questions that people are searching for. It's no longer just a keyword, you know,

jiu-jitsu. It's no, what jiu-jitsu Jim is or what jiu-jitsu, how do I learn jiu-jitsu as close as possible to me? Or how much does it cost to jiu-jitsu? And if your website, if your business's website doesn't answer those questions,

you're missing out on opportunities to capture new leads. And one way we go about that is through a couple of files that this is just some super easy sauce for anybody that wants to just kind of skip right into the modern age.

There are two files that modern day searches are looking for. So indicators, previous indicators were like a robots.txt file or a site index file that Google would go through and then you would basically explain all the pages

of the website. What these new spiders, if you will, are looking for, these agents are looking for are two files, an llms.txt and an llms-full.txt file. So these two little files are essentially

your flyers for your business that say, these are the answers to all the questions that you need to know. I'm playing the game, I'm giving you the information that you want it the way you want it.

Here you go, check me out. Put me in front of people that are searching. So that's one of many things that we're doing. Schema markup is another huge one.

Again, it's stuff that you don't, the naked eye doesn't see, a human eye doesn't see. But as agents are scraping, scouring, and examining websites, it's what they're looking for first before they just guess at what your business and website have to

do with what the searcher is searching for. Yeah, this is what I mean. I like tech and I don't even know what you're talking about. That's good, it means I'm gonna stay in

business for a little bit longer. You are gonna stay in business. You are gonna stay in business because people, I tell you this all the time, I'm like, I don't care how advanced to get. People are gonna say, I need a human to

talk to me about this. Can I hire the human to walk me through this? This is why people still obsessively hit zero on phone calls. Right?

18:57 AI drive-thrus and the kiosk upsell

Give me the human, give me the human. Someone just told me that A, you can now order your Taco Bell order through AI. Did you hear this? Do you know this? Yeah, yeah, that's Hark is one of the, Hark has the ability to do all of that for

you. The bread. Yeah, yeah, so you attach your credit card to your profile and then yeah, you can legitimately ask it to order you anything or just stop routines. Someone was saying you have an AI chatbot

that you talk to outside of Taco Bell. Oh. When you're ordering. That's what I said, because I was like, oh yeah. Yeah, yeah, so just like a digital, yeah, yeah, so they have a, yeah, they have an automated, yeah, most people don't

like that. It's a weird place. It's a weird place to throw it in to the mix. But they're testing it out. Oh yeah, absolutely. Why would you not? Why would you not take

that away from a human that can screw it up or not? I mean, you could train an AI to upsell immediately. Oh, do you order chips? Great, do you want cheese or salsa with that? Like it's automatic upsell all the

time constantly. That's what's super interesting even about the kiosks in a McDonald's. How much, and they're doing it all by design, but like in a McDonald's, you're much more like, you're like, I don't know

what the stat is, but you will spend more on a kiosk or ordering on your phone anywhere than you would ordering with a person. What? Absolutely. Because of the way that they have it trained to, again, upsell you.

Oh, you got a burger? You want it meeting well? Oh, did you want cheese? Did you want bacon? Oh, well, if you're having a bacon cheeseburger, do you want grilled onions?

Like it knows what people have ordered historically through POS data or just data over time and now can predict what you would like based on your selections. Really? I also think. How often in a restaurant has anybody ever

offered you extra cheese on cheeseburger? Never. But if you're a chief, yeah. But if I like cheese, I'm always gonna order extra cheese on my burger because it's right there in front of me.

That's where humans lack in the upsell in a restaurant space. Also, you can see the categories. You're like, ooh, milkshakes. Ooh, yeah. If your kid's smart enough, they're looking and going milkshakes.

Wait, I want a milkshake. Absolutely. What do we have for sides where when you're at the little menu and there's a million little things and you can't see it all and you're trying to order out numbers real quick.

It actually, I - Oh, you have a waiter or waitress. Again, they know the three or four things that they wanna sell you and that's what you're gonna be sold. Mm -hmm. Oh my God. Okay, wait, sorry. I side vented hard

there. We did. It's okay. I love it. Bring us back, bring us back.

21:51 Your website is a concierge

Bring us back. Bring us back to how you said your website is - Your website? With concierge. Yes. Yeah, I love it. That's an even sexier way to put it at the edge. What did you say? I said front desk, but a

concierge is - A concierge. Yeah, yeah, for sure. That's what it should be. That's what it absolutely should be. It should be the concierge of your business. It should be able to, again,

answer any of your customer's questions, be able to book your services. It should be able to do all of it on its own and just allow you to provide the service. Whereas maybe 10 years ago, it was like,

have your story. What's your philosophy? What's your - Sure, it was - You know what I mean? Absolutely, it was more of a pitch deck to clients instead of, I'm not sure. Before it was a full presentation, and now it's really like

that two minute elevator pitch. It's like, tell me everything I need to know right now and let me decide. Bringing up trends, here's why. Because in our consumer behavior, this buyer behavior, if they get confused,

they're off the site. If they are pissed off, they're off the site. If you have made this challenging for them to find something, click something, they're gone. You literally have mere seconds to capture

someone's information, give them what they want, and walk them through the step, right? I don't think we talked about this last week, but this is where you are helping us in our website. You took on my backend, all of the issues

and the problems and the things that hold us up, and then created a solution that the website could manage and answer for us and applied that. The consumer, the lead, who's coming on the page, is going, oh, cool, let's move through this, and I'll

give you an example in a minute, but let's move through this journey quicker and faster, versus, oh, let me find their email address, and send them an email, and

23:44 The gym quiz that answers every question

one of the things that you helped us with was to create a quiz that the lead could jump into right when they get onto our site, and it will take them through. The quiz was built around the biggest issues we have. Not the biggest issues,

but the biggest questions. Yeah, the questions that you got the most often. Right? Like, for example, I got a lot of these. I have a four and a seven -year -old. Can they be in the same classes? How much do memberships cost?

Do you have a family discount? How much do geese cost? And you're like... Answer the same questions over and over and over and over again. And they're all, right, it's all the same thing. So I ended up, before we

even had our own CRM back when we opened this, I had a swipe file of like 24 pages long to the top 24 emails I would respond to and just would copy paste, copy paste, copy paste. Then we got a CRM and the automation takes care of it.

But even so, people still wanted to ask us questions. This is what I mean. There's still a lot of human behavior and they're expecting human interaction, right? So what you helped us do was you got a lot of that information from me and

then created a quiz that they would be able to walk themselves through, not put in credit card information, not hand over any of their information till the end, which I think is lovely. You know, like we get it.

You're getting them to, you're hooking them first. You're giving them, providing them with the value upfront and then saying, all right, great. We've got you dialed in. We know who you are.

We've assessed what we need to know about you. This is the best fit for you. Are you ready to move forward? If so, now we accept payment or schedule you for your first class. But yeah, the quiz thing is extremely

powerful in any industry for all the reasons you just described. To be able to bring somebody in and pose a question to them and have them be able to answer it easily and then walk them through a series of additional questions

for more discovery only allows us to turn that lead into a paying customer that much quicker. And then we get an alert on our end that someone has just completed the quiz. We've got their phone number, their email,

all the answers to their quiz. And I love how at the end you said like, what's holding you back or whatever that last one is. So we know going into it. And how long have we had the quiz up for? I wanna say probably close to maybe a

couple of weeks now. I don't even think it's that, maybe like a week or something. We've already had people come through it. Not like a hundred, but we've had people trickle in, which is the other thing I

wanna point out to you real quick is not to you, to our audience, but everything we're implementing in our business we know is a compounding effect for our business. Setting up these systems is so huge for us. Whereas we will for months after this

start to really see what all the work you and I are doing behind the business right now. You know what I mean? Yeah, it's absolutely compound over time. It's getting the initial foundation set up. And to your point and what we've been

talking about, it's a living organism. So we're gonna learn, we're gonna tweak, we're gonna consistently and continually make it better. But even for that goes back to the human, my husband, I snapshot him these to make

sure because we know him in email. I'm like, bro, you gotta lead, bro, you gotta lead. And really, I should just be the one picking up the f***ing phone. It shouldn't be him anymore. But he knows the program inside and out.

And you know, he's the voice in the face of it. He's so good that he is so powerful. He's a close. He knows it or not, yeah. We're both so powerful at closing, but he's who's gonna be on the mat with

people. And as we continue to grow, I am gonna have to pick those up. And as we continue to grow, I'm gonna have to pay Erika or we'll have some deeper AI things after the f***ing conversation.

27:32 AI setters and iMessage follow-up

Yeah, that's the real reality is creating what we would call a setter, taking these warm leads and setting them and getting them, converting them into paid customers. But yeah, we're not too far off.

There's a lot of, there's more like legally type issues with that and misrepresenting the business stick. Again, using AI in that way is a little, it's a gray area. It's the Wild West.

Didn't you also say you were learning about a system that then it's like a text conversation system, right? So these people could enter into this conversation with us. As soon as they hit submit on that quiz,

boom, they're getting a text from us. And it's going back and forth, back and forth, back and forth until they walk in the door and come take a class. Yep, that's exactly correct. That's a company called Sendblue.

There's a handful out there. Sendblue's one where again, the customer has to message you first, which is them essentially opting in to receiving messages from you. But the difference between Sendblue and a

lot of these other text messaging platforms, Sendblue doesn't require you to carry that text stop and to opt out simply because they opted in via messaging you first. So it's a little bit different in that way, but what their numbers claim

is that you close more deals that way because the customer feels like they're talking to, well, because they are, but they're talking to a human and it's that blue mark in your iPhone. So it's not coming off as a random

platform just messaging me back and forth. Totally, totally. This is why Gary Vee and them have their own line. You're texting Gary, right? Doesn't have a phone number? Yeah, that's another company called

Community, but it's very similar. Community is another platform that again, allows you to buy a phone number and mass message. Your audience. Yeah, yeah. But again, because they opt in, yeah, for

sure. And it's - Like especially on his level. Text messages are relatively cheap. Especially on his level, right? It's like, oh, Gary Vee's texting me or it's, oh, I'm part of his, I'm part of his party line. Yeah, that allure cuts off

after a little while for sure, but - 1000%. I still get the messages, but - I bet you do. I've mentioned him twice today. We love Gary Vee. Yeah, Sammy's a Gary Vee, like diehard, a student of his.

What was I gonna say real quick? Because I think everyone's so sick of just being messaged sales and things on their text. You know what I mean? Oh, for sure. So if we're adding in the community level,

it takes it to a next level. Okay, let's go back. Let's go back to where we are with the interactive website thing.

30:32 Long or short? Apple's football-field page

I also wanna bring up this because the trends on how long or short should your copy be? How long or short should your website be? Your sales page be? And it has gone up and down. We have gone through trends of having the

longest sales pages known to man. Like have you ever scrolled the Apple sales page every year for the iPhone? Have you ever taken a gander on that? Guess how long it is. I mean, if I had to guess probably,

I don't even know. Football field? Yeah, a lot. f***ing football field. And everyone goes, sales pages are dead, websites are dead. Oh yeah, go check out the f***ing iPhone sales page. I triple dog dare you.

You scroll and scroll and scroll and scroll. It's constantly got stuff to give you. There's videos, there's flashing things, there's moving things. It's all on the parallax. It just keeps going.

The footage is gorgeous. The color, the design, the copy is on f***ing point. And their point is that they've got such a diehard audience of people who love their product that they wanna, not all, not I call it, we have

five different sales page readers. There are different types of people who read, but. What are those five? Okay, so real quick, when I teach sales page psychology, this is what I teach. We've got the people who

read every single word. They scroll the entire thing. And maybe we'll read it twice before they submit, before they commit, okay? Then we've got the skimmer. They're looking for the bold, the

italicize, the pictures, the biggest chunks of things. Yep, Sammy's pointing to himself. Skimmer, skim, skim, skim. Oh, what's this big bold thing I should read? Oh, skim, skim, skim. That's why formatting on a sales page or a

website is so important. Break up the space for the brain to be able to read and stop. Then we've got the vibes person. We've got, they're just there for the pictures, the colors, the brand.

They're like, I like this person, right? They're like, ah, yeah, she seems good. Okay, yeah, click. And then you've got the person who's like, I can't f***ing look at this. Give me the payment button now. Which is why you need those buttons up

top. Those motherf***ers are not scrolling all the way down to the bottom. I think that was four. Is the fifth one the person who won't even look at it? I don't know. The person who will never, ever, ever

click your button. I don't know. There is a fifth one in my psychology trading somewhere, but those are the ones I want to bring up because I think to this day, they still exist. Oh, for sure. That is still a thing.

So Apple knows that. They have some of the best copywriters in the world still marketing their work, right? That sales page is huge. So let me go back to where we are now. I think with this new explosion of AI

websites, it's gotten long again. It's kind of come back to like, let's put as much information as here. It's got really good graphics. It spaces it out. It formats. It's like, it knows all the psychology of

a sales page and it's f***ing doing it for you now. Yeah, there's no question. And I think you can go back and forth on that one. And I think a lot of people would debate, to your point, long or short on content overall on any webpage.

I think it's all, I think it's relevant to the niche, to the industry and ultimately what you're selling. At the end of the day, if I'm selling coffee, I just need to really know that it tastes good and how strong it is, right?

Versus I'm spending a couple thousand dollars and coaching, I need a video of you. I need to know who you are. I need to get the warm and fuzzies. And I'm probably gonna need a discovery call to talk one -on -one before I close.

So, I think it varies from business to business, but ultimately at the end of the day, most of our service businesses don't need to be incredibly long. It's more about what the services I offer are, where I actually offer the services

and how to book, right? It doesn't need to be overly complicated, but in today's modern search, it's about answering the questions and figuring out what those questions are that people are asking.

I was fortunate enough to work with you, who is actually paid attention and kept diary of all those questions and what people have been asking for. And I think that's a very strong lesson and something that people should

absolutely be doing more of when they are fielding calls and talking to their customers is that, again, how'd you hear about us? And really digging deep into what their needs are so you can better help the next

customer.

35:21 SEO vs AEO vs GEO, explained

Since you just said modern search, can we go there for a minute? Please. Not everyone. Some people understand what SEO means. Not everyone knows the AEO and the...

Can you break this down for us real quick, explain SEO and then what it has morphed into just to give our listeners a breakdown of the acronyms that you're using. Yeah. So SEO is what I would say most people know. SEO is traditional

search engine optimization. So optimizing our pages, websites, and things like this for Google, Bing, DuckDuckGo, search engines we've been using since

search engines became a thing. AEO answer engine optimization is more of this typing into chat, Claude, Perplexity. Who's the best plumber in all of Las Vegas? Or who can fix my air conditioner today on a Sunday in Warwick, Rhode

Island? So again, answer engine optimization. So literally optimizing for answers, for answering people's questions. And then there's GEO, which is generative search engine or generative engine

optimization, which is again being generated. So when you type in Google now, you have that little AI generated blurb. That's GEO. So again, these LLM files I was talking about earlier in the way in the schema markup

that we're doing on the backend are all small little cogs and bits and assets that feed this answer engine optimization and this generative engine optimization. So that's where those two particular results, search results are getting their

information. A lot of those are being pulled from the llms file, the llms-full, as well as a big part or a huge signal for that it's gonna be your Google business profile and ensuring that that's filled out.

Again, I feel like that was something when it first came out was a free ad, a free listing in the phone book on your search engine. But the reality is this Google business profile is so much more now. You can list your hours, you can list all

of your services. Every service that you list can link back to a page on your website. You can post on your Google business profile. You can book directly from your business profile. So there's a number of things that are low

hanging fruit and huge opportunities for local businesses to audit, build a plan around and better their visibility in search, specifically Google business profile and the Google Map Pack. So again, when you search for anything in

Google, you're gonna get your GEO answer, your generative engine optimization answer. And then you're gonna have the top three or four spots that land on the map.

38:31 #1 for "jiu-jitsu near me"

You've been working on this for our business for a few months. Where have you taken us on those lists already in just a few months? Yeah, so in three or four months time, you guys are definitely number one for Jiu

-Jitsu near me on any Map Pack for like pretty much all of Rhode Island and likely a handful of other states in New England in that general area. And then AI visibility continues to grow. Most recently, I wanna say you hit number

seven in any of those answer engine optimization searches. So, and that's like, yeah, go ahead. Like number seven at all. Yeah, number seven overall in like general, like Jiu-Jitsu searches.

So like, yeah, so like if somebody asked about, you know, explain the Jiu-Jitsu belt tier or belt cycle, belt hierarchy, you would most likely show up anywhere somebody searches for that.

Wow. Or at least in the top 10 spots based on everything that we've been working on. Yeah, it's pretty incredible. It's very powerful. And again, it's, you know, it's at everybody's fingertips right now.

It's in that landscape is truly the wild west. Businesses that don't jump on this now and don't take action will be left behind. Simple as that. Like that's a real opportunity to get ahead of your

competition. If there was ever an opportunity to get ahead of somebody that's been established for 30 plus years or around for 50 years, now's the time that you could potentially close that gap drastically.

You know, there's certain things that, you know, that are almost impossible to close the gap on. You know, a company that's been around for 50 years and has at least been relatively good about getting reviews. You know, I have a client in

Scottsdale, you know, their number one competitor has like almost 4,000 reviews. Wow. We have 1,300. So to close that gap is a lot more difficult, but where we're winning is in AI search

visibility. The website's faster than anybody in the industry. So we're winning in other places that over time are going to, we're gonna put them in that top spot across the board.

41:03 Why website speed matters now

Can you go deeper there? You just said the website's faster. Why does that matter now? So again, speed to lead. And you had mentioned it earlier, you know,

if a website doesn't open up instantaneously, we're moving on. We're creatures of speed and we need things now. You know, I don't wanna wait. I want it now. Whatever I want, I want it now. So the speed of websites is huge and

has been honestly one of my cruxes throughout my career was like mastering that aspect of website development. But now with the power of Claude and its abilities to code and identify these issues and just loop back and run a test,

go back, identify more issues and address them. Again, that would be how big images are actually, how big actual images are on your webpage, making sure they're completely optimized to load

quickly, delay loading certain files, JavaScript files, CSS files, things of this nature that bog down a website to initially load. It's identifying everything that's required to

be loaded so you can actually see the very start of the website and just giving it that. It's historically been a very difficult challenge, especially with clunkier platforms like WordPress and Wix and

Shopify. But again, now we're able to do a lot of these things and speed things up with the efficiencies of AI. Okay, so coming full circle back around to our

original question of like, do we need websites? I would say at the end of this conversation, it's like, yeah, duh, like still in its newest iteration, in the newest way you can, and anyone who

has this or wants this, maybe you haven't done a website and now you're entering into the world now, it's a great time to do it. It's the best time. It's the absolute best time to jump in. And it's funny because I was one of the

questions I had written for us, I'm trying to find it. But essentially, the question posed is, would you want no website and

43:40 10,000 followers or a website?

10,000 followers or no followers and an existing website? Right now and today. Say it again. 10,000 followers. So let's say you have an Instagram account of 10,000 followers, but you don't have a

website. So you have followers, no website, or you have a website that's been around for ages and you still don't have any followers. What's your, yeah. All day long. B. B,

second choice. Second choice and existing website with no followers? Yeah. Interesting. C and Y. Here's my take on that because I study this. 10,000 followers doesn't mean s***.

It doesn't mean s***. How about 10,000 qualified active followers? That changes the game. And if you also said 10,000 leads, that changes the game. But just like followers

and when you're saying existing website, that's like, you mean a souped up website? Or are we talking old school website? Just a website that exists. Honestly, they both can mean nothing. They both can mean diddly squat.

If you were saying the website that we just talked about, if you were saying the website you just built us now, I don't give a f*** about the leads. Right. I'm sorry, sorry. The followers. Yeah.

Like I know there are people that I hear from in the coaching world that have 100,000 followers and they're not making any money. It's crazy. Followers does not equal sales. But a website that kicks off a customer

journey for people that turns into sales, powerful. Super powerful. What would your answer be? I like the idea of having an initial, like I feel like 10,000 qualified followers, like people that are genuinely consuming

my content, especially in today's age, I could build a new website. So it can go both ways, but I like the idea of having an existing following. I've built the community.

Now I'm just building them a place to all hang out. Yeah. And learn more. Yeah. And feed them my products or whatever it is that I'm selling. Yeah. But there's pros and cons to each. To your point, you know, if you go the

other route, you have the longevity of the site. There's domain authority. There's a lot of other factors that go into it. But the reality is that search is changing. Yeah. An old website that's now new, like newly

saying, oh, I fixed my stuff, here's my information, is no different than a brand new website holding up the same piece of paper in new search. Like if there's some value there of being existing previously, but the reality is

that those gaps can close very quickly with the right fuel in place. Yeah. Yeah. Also with the followers thing, I'm hearing the word on the street is, you know, so many of these people are now

bots. Like how many followers are f***ing fake. That's infuriating. You know what I mean? Yeah, for sure. It definitely adds a new challenge to all of it, for sure. And it's something else we have to look

out for. And something else worth mentioning that's actually new to the, like new of like maybe a week, maybe even less, but you're actually able in, did you

47:20 Bots, and Search Console for your socials

have you ever played in Google Search Console at all? You familiar with it? I don't know. Google Analytics, right? And then Google Search Console. They play hand in hand, but Google Search Console, once it's attached to your

website, allows you to kind of look a little bit deeper at content and the way this, any issues with sitemap stuff, image alt tags, like more deeper rooted backend stuff versus analytics being more visitors and where they came from

demographics, things of that nature. So on the Search Console side, you can now actually hook up your Instagram account, your X account and get these deeper, this deeper analytics on your social media platforms. Wow. Which is like brand new

and super, super interesting and fun. We'll be talking about that more with how the gym's performing in that regard because we have that connected already. So again, just staying on the cutting edge

of what's available and being able to get your hands on as many data sources as possible. But yeah, I'll circle it back finally to, websites are absolutely necessary. They're living organisms.

You should treat them like a baby and nurture them and take care of them. And if you don't know how, hire an nanny to do the work for you. Yeah, 1000%, amen.

48:48 Where to stay human: Jayme's own email

All right, this segues perfectly into, This circles back and let's just, let's end off this call with, where should we have AI in our business and where should we be human in our business? I think this is the question of the next

decade. Where do you wanna stay human? Where do you want the support? So we're obviously deep in it. We have hired Sammy to help us with the gym, but I also have my business school where I coach women on the side.

One of the things I did recently, just last week was I wrote my own email for the first time in two years. I have been having AI write my emails that goes out to my audience for two years. And I know people will not like this, but

I'm a writer. Like I'm a, like before AI, I was doing all this writing. Like I'm a trained copywriter. So I know I sound like a, I don't know, cop out or whatever, a traitor. People are calling me a traitor, right?

I don't know, whatever. f***in' whatever. We're smarter, not harder. How many, how long would it take for you to write an email back in the day? A long time, at least an hour.

At least an hour. And I'm a good writer. And I'm a copywriter. So like that would take people a day. And it wasn't like, I wasn't going to AI and go, write me an email today, please. I'm opening,

I'm opening up my microphone and going, blah, blah, blah, blah, blah, blah, of everything I want to say, giving it everything. It pops up something. I take it and then edit it and get it out. This week I went,

I'm taking this back over. You went old school. I, so I listened to what the f*** is this guy's name? I have to just reference him real quick because I feel like it would be a disservice to not.

I can't wait to buy this. Thank you. Ryan Levesque and his book is Room for Real, Return to Real, The Last Human Advantage and the Age of Artificial Everything. I can't wait to read that. And he talked about how he, millions of

dollars a year, okay, had a whole team and they were pumping out AI emails for him. He too was a writer. He's written multiple books and he would get his own emails across his desktop and he would just cringe reading them and be

like, oh. And so he finally decided he was going to take this product over and the team's like, what the f***? He's like, I'm going to do it. They're like, it's going to take you forever. He's like, that's fine.

It takes him a whole day. He spends all of Monday. I think it's Monday is his day. It takes him all day. He confessed to his entire audience, 500,000 f***ing subscribers.

I mean, this is no, this is not a small thing. This is a big thing. People were like, f*** you. This is horrible. I can't believe you've been doing this stuff. Other people were like, yeah, f***ing

cool. He took it back over. Has made so much money. So I was like, I was like, oh, let me, let me see what's going on here. I sat down and didn't even write it in Google draft. I wrote it in my email

system, in my CRM and my GoHighLevel and I just sat there. And I just wrote this dumb a** random, like nothing special, not cute. Wasn't pitching or selling anything. I was just giving them like a little breakdown.

I got, at the bottom I wrote PPS. I wrote this, AI did not. I've decided to kind of take this back over. I'd love to hear from you guys. I got all these replies, Sammy. All these people going almost.

And then I got two, I got a sale. One of my client, old client that I had years ago came back in and f***ing signed up from it. And then a lead who's been kind of moving around, decided she's coming in in November and

said, put me on the list. Charged me in November. I was like, oh my God. So I had two f***ing sales out of just writing nothing special. Nothing cute. Just be yourself.

I was like, what's up? It's been a hot minute since I wrote to you guys. Like literally, like that's how it opened. And I was like, okay, yeah, what if I, so this whole question I've been playing with and proposing to my

clients throughout the week too is like, where do you want to stay human? And where could you get the support? And you're hearing a lot. I'm not giving any more examples. You're hearing a lot where we have Sammy

helping us. I'm using, you know, having human Sammy, paying human Sammy to help us get all of these agents organized up for us so that I can breathe.

52:55 From secretary to creative director

The other thing I want to say real quick is since working with you, Sammy, and I should probably put this in the testimony I owe you, since working with you, I've been able to pull back the lever of secretary in our business and push up the

lever as creative director. Now I want to go into the gym all the f***ing time because I'm interviewing members. I'm interviewing parents. I'm giving you this. It's moving the needle.

Like you there in that role just helps build the community and it's getting them more involved. That's what I've loved seeing the most is, again, having the community involved, getting those testimonials, again, they

feel they, it just gets them to buy in that much more. I think it's super important. And when you're not resenting your own f***ing business for all the s*** you have to do, you can actually show up in it

more. Yes, working on it instead of in it. So we will leave you with that question.

53:49 EP 03: send us your business + wrap

We would love to hear from you, Sammy. How can they reach in and reach out to us and talk to us on the website? Is that the best place? Yeah, website, honestly, probably,

no, start the conversation on Instagram. Wild West, Wild West WTF is the handle. Follow us there. Drop any questions there. I'll add a question, like a contact formish type thing, because

next week I think what we wanna do is actually dive into some of your businesses, the listeners. So look out for a place on the website to kind of submit your business and anything you want us to maybe talk about or

dissect, even potentially like breaking down your website and like talk about what I see, what Jayme sees and potentially help you guys out with some small changes to really move the needle within your own businesses. Yeah, Wild West WTF on

Instagram, Spotify, Apple, the internet, we're all over the place. You can't, soon you're not gonna be able to go anywhere without being able to see us. Welcome to the new frontier.

All right, this was an awesome f***ing episode. It was fun. We're so good, we do an hour every time. We do an hour. We're pretty solid on the timing. We're right on there. Oh, and my thing just froze.

It's perfect timing. Okay, we're gonna finish up here. Thank you guys to all our listeners so much. We love you. We will see you next week. Follow us, listen to us, watch us. We're here for you.

And like Sammy said, I would love to start interviewing some people on here. No doubt. That would be f***ing awesome. All right. Wild West, what the f***? All right, until next week. Bye.