The Wild West of What The F***, with Sammy Panice and Jayme Rose Gray, in partnership with Launch Your Light

A chrome cowboy robot in a red bandana stands in a sunset desert under the title The Wild West of What The F***, with Sammy Panice and Jayme Rose Gray, in partnership with Launch Your Light

Two best friends. 22 years. One recorder finally hit.

A 10-part series on the future of business, AI, robots, and what it means to be human when the machines take the grunt work.

The Wild West of What The F*** show art: the cowboy robot in front of desert mesas and a glowing city on the horizon

What this is

S***'s getting weird. Let's talk about it.

Sammy and Jayme met outside freshman orientation in 2004 and never stopped talking about business, what's changing, and what's coming next. For years they kept saying "we should just record this." So they did.

Every week they dig into the future of running a business: AI tools you can use today, robots on the way, and how to use all of it to earn back your time without losing the human part. Jayme brings the strategy-meets-soul side. Sammy brings the tech and builds it live for real businesses.

  • 10episodes in season 1
  • 22years of friendship
  • Weeklynew episodes

First up: Episode 1

Robots, AI, Oh My

Could a $25K robot be in your house by 2028? What do people do when machines handle the labor? And how is a one-man agency already running a gym's social media on autopilot?

  1. The robot renaissance is coming
  2. A $25k robot in your house
  3. The car, electricity, the washing machine
  4. Anyone can be an entrepreneur now
  5. How Sammy automates social media with Claude
  6. 4 hours of member reconciliation, now seconds
  7. Google Business Profile, AEO and GEO

Show notes and full transcript

Episode 1 clips

The parts worth sending to a friend.

  1. CLIP 019:50

    A $25K robot in your house

    Readily available and moderately affordable. The figures I've been hearing are in the twenty-five to thirty thousand dollar range. So, a cheap car.
    Read it in the transcript
  2. CLIP 0213:51

    The robot renaissance

    Do you want to be part of the Renaissance, or are you going to sit down and watch everyone else do it? Because it's happening.
    Read it in the transcript
  3. CLIP 0320:02

    Vegas runs on air conditioning

    Where I'm sitting right now is not habitable. Nobody could live here without air conditioning. Every one of these inventions changed the pace of life.
    Read it in the transcript
  4. CLIP 0423:49

    The AI millionaires

    People in the business world have absolutely catapulted their businesses with this.

    Fact check: the "190K in six months" number we said on air doesn't hold up. The real figure is bigger: about 2 million new millionaires worldwide in 2025. Sources

  5. CLIP 0530:01

    Anyone can be an entrepreneur now

    Anybody that didn't have the skills to build a website or write a business plan. Literally anything you want to do, AI can help you do that.
    Read it in the transcript
  6. CLIP 0637:58

    Social media on autopilot

    It's not IMG_8069 anymore. It's "B-roll, Gracie Jiu-Jitsu, arm bar." Is it perfect? No. But it's better than me spending three hours renaming every file.
    Read it in the transcript
  7. CLIP 0742:30

    Four hours, now seconds

    We went through 111 of our 180-something members. It took us four hours. I sent him a voice memo. He goes, "hold, please."
    Read it in the transcript
  8. CLIP 0848:02

    Google Business Profile, AEO, GEO

    Being active on your Google Business Profile is a strong signal for Google. And more and more people are asking ChatGPT instead.
    Read it in the transcript

Season 1

Ten episodes. One a week.

The next nine pick topics every business runs into, then dig into how to put the tech to work: build, scale, run leaner, and earn back your time, in business and in life.

  1. First up
    01

    Robots, AI, Oh My

    Personal robots, the end of grunt work, and a live look at how Sammy automates a real business.

  2. 02

    Next week

    Topic drops when it's recorded.

  3. 03

    Coming soon

    Weekly.

  4. 04

    Coming soon

    Weekly.

  5. 05

    Coming soon

    Weekly.

  6. 06

    Coming soon

    Weekly.

  7. 07

    Coming soon

    Weekly.

  8. 08

    Coming soon

    Weekly.

  9. 09

    Coming soon

    Weekly.

  10. 10

    Finale

    Weekly.

Your hosts

Where strategy meets soul meets tech.

The tech side

Sammy Panice

Founder of Panicci Ventures in Las Vegas, an SEO · AEO · GEO agency. Two decades of design and web work, now building AI systems that run real businesses. Stay-at-home dad who built his five-year-old a learning game in one evening. His line: Sammy P takes you from A to C.

The soul side

Jayme Rose Gray

Host of the Launch Your Light podcast and founder of Daydream Business School. Coach and lifelong entrepreneur who also runs a Gracie Jiu-Jitsu gym in Rhode Island with her husband. Her line: where strategy meets soul.

  • Podcast and school: jaymerosegray.com
  • The series runs in partnership with Launch Your Light.

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Quick answers

About the show

What is The Wild West of What The F***?

A 10-part series from best friends Sammy Panice and Jayme Rose Gray on the future of business, AI, robots, and staying human when machines take over the grunt work. It runs in partnership with Jayme's podcast, Launch Your Light.

Who hosts it?

Sammy Panice, founder of Panicci Ventures in Las Vegas, and Jayme Rose Gray, host of Launch Your Light and founder of Daydream Business School. They've been best friends for 22 years.

What's Episode 1 about?

"Robots, AI, Oh My" covers personal robots that could cost about as much as a cheap car, what people do when machines handle the labor, why anyone can be an entrepreneur now, and real examples of Sammy automating a gym's social media, member records, and Google Business Profile.

How often do new episodes come out?

Weekly, until all 10 are out.

Is it explicit?

The full audio has adult language. Everything on this site, including the transcript, is bleeped.

Can Sammy help my business do what he talks about on the show?

Yes. DM him on Instagram at @sammypanice or book a free discovery call through Panicci Ventures. Tell him you found him through the show.

Want this working in your business?

Sammy builds the systems you hear about on the show for real businesses: websites, Google rankings, AI visibility, and the automation behind them.

Book a free discovery call

Or DM @sammypanice and say you heard the show.